Tire shoppers are coming!

With the welcomed arrival of a late-blooming spring across much of the country, mountain bikers are eager to hit the woods and explore the trails. Some rode all winter, and their drivetrains are showing it. Others let their bikes sit unattended in the garage through the off season.

Representatives from both groups will soon arrive at your shop, looking to give their rides a little TLC in preparation for a summer’s worth of shred - or, they’ll be visiting for repairs from having neglected their bike for a bit too long.

After a standard inspection, tune-up, and cleaning, most MTB spring refurbishments should include the addition of new tires for the new season ahead. The average rider tends to defer tire updates as long as possible, due to the high cost and the optimistic belief that there’s always a bit more life in the current set.

CST Tires, available from all major distributors, offers options like the Rock Hawk, BFT, and Jack Rabbit that provide noticeable upgrades without breaking the bank.

All of CST’s mountain tires range in price from $18-$40 (retail!) - making them a low-cost and high-impact upgrade to offer your customers. For full tire specs and to meet the rest of the CST lineup, please visit www.csttires.com.